Call Volume Trend Analysis
- Tech Stack: MS Excel
- Report Link: Project Link
Advertising is a way of marketing your business in order to increase sales or make your audience aware of your products or services. Until a customer approaches you directly and actually buys your products or services, your advertising may help to form their first impressions of your business.
Target audience for businesses could be local, regional, national or international or a mixture. So, they use different ways for advertisement. Some of the types of advertisement are: Internet/online directories, Trade and technical press, Radio, Cinema, Outdoor advertising, National papers, magazines and TV.
Advertising business is very competitive as a lot of players bid a lot of money in a single segment of business to target the same audience. Here comes the analytical skills of the company to identify and target those audiences which can b conveted at lower costs.